Most effective door hangers use attention gaining tactics to reach their target audience.
Door Hangers are a variant of direct mail pieces. They are able to stand out from typical junk mail by not being in the same pile. Hanging ads on doors is a great way to connect your brand with consumers to greater effect by ensuring that users interact with the ads. They have the benefit of going over a doorknob, which is something that will be used or seen by whoever is using the front door to a residence. However, the moment the consumer touches the door hanger is a critical one, this is where the attention of the potential customer must be captured. Door hangers are typically quickly disposed of. In order to best capture the attention of the audience it is best to keep the design simple, so it can be read quickly. They are extremely cost-efficient per unit.
Tracking Your Campaign
Some hangers can even be equipped with real-time GPS tracking systems to ensure accurate deliveries. This sounds like an expensive option for door hangers, but in reality, by creating and implementing unique codes and website URLs you can track the progress of your campaign and find out exact areas your campaign is most effective. To set these up simply insert the tracking code in the coupon or redemption code on the coupon. This not only creates value for your brand by offering a discount but allows you to know what areas your campaign is working on and the areas that need improvement. This will increase the likelihood of your customers keeping them. Although you can track the success of your campaign, it is still very important to research your audience and use the knowledge and understanding of the target demographics to determine areas that will yield the best results. DMS can help you get your campaign created and ready for distribution with our printing service. Contact us, or give us at a call at (205) 874.6183 to find out more.