In today’s high-tech, fast-paced world, one of the most effective forms of reaching an audience is still with what you can hold and touch – direct mail marketing.
Direct mail marketing gives you a tangible way to reach out to your target audience and deliver a concise message with impact. Whether you are offering a promotion or introducing a new product or service, few channels have the targeted reach of a direct mail campaign.
Every day, we help businesses conceive of, design, develop, and execute direct mail marketing campaigns that deliver sophisticated messages with a high rate of success.
Our pieces capture attention, communicate a brand message clearly and concisely, and resonate with audiences who are looking for the very same things you are offering. With rich calls-to-action, dynamic graphic design, and targeted demographics, our direct mail pieces produce exactly what you need: results.
Consult with DMS Color for bold branded statements that communicate exactly what you want to say to your target audience, whoever and wherever they may be. Direct mail marketing can deliver positive results for your bottom line; contact us today to get started.
Benefits of Direct Mail with DMS
Variable Data Printing
Personalize each piece to the target customer to improve your results. Some studies indicate this increases your return rate by 25%.
Our staff can spend the time to research the available candidates based on your customer demographic. By working together, we will establish the demographic target that yields the results you are looking for.
Looking to mail a piece but do not have a list of people to send to? We’re happy to help you purchase a list that will meet your target market needs. Anywhere from age, to household income, we can customize your mailing list based on various demographics.
With the ability to define the target demographic, no money is wasted sending your piece to the wrong prospect.
Matched mailings & attachments
At DMS, we are able to personalize your outgoing mail piece using matched mailing. Matched mailing is the process of placing unique variable date on your letter and matching it to an envelope that has the same information. Do you have a job that does not use an envelope? We are happy to help. We mail a variety of variable pieces that span a wide range of weights and sizes. Please contact us for further information.
Printing & Letter Shop
If you are looking for a printing and lettershop, DMS is here for you. We take the traditional lettershop a step further as a one stop shop for all of your mailing needs. We will design, print, stuff, and mail any project you may have in mind. For more information, feel free to give us a call at 205.874.6183.
Direct Mail Marketing Statistics
73% of U.S. consumers prefer direct mail for brand messages
In 2013, advertisers spent $167 per consumer to sell $2,095 worth of goods or products – a 1,300% return on investment
80% of all direct mail pieces are skimmed or read; roughly a quarter are kept for over a month in the home
One study found that direct mail has a higher ROI and customer retention rate than many other forms of marketing, including social media