96% of all Americans use coupons and that includes consumers of all generations. The challenge of coupon advertising is up to the brand's ability to reach its customers. In order to be able to reach consumers, you must stand out from competitors. To stand out, you must meet your customer's expectations through communication. If you can meet these standards you will build customer loyalty. Specials make people feel as though they are receiving a benefit that others are not receiving; this increases your brand’s intrinsic value. When your brand can make others feel special your brand will be able to influence consumers. Another benefit of utilizing coupons is that you can perfectly track your brand's ROI. Typically with print advertising and other display options, it can be difficult to track exactly who is buying your product based on visual interactions. Coupons will keep track of every discounted sale and you will know quickly whether or not the campaign is a success. It is interesting to note, that many studies on coupon behavior have been completed. Some suggest that most consumers will “cut” your coupon – but leave it sitting on their kitchen table when they leave there home. However, your product has still made it to the shopping list – thus providing a customer at full retail price.
We can help make those coupons stand out with our experienced designers and top of the line printing technologies. Consumers prefer customized advertising, but with coupons, it is more about distribution. If advertising in a supermarket (or a similar store) where there is a measurable audience, you can tailor the specials for those audiences. This will allow for maximum appeal and increase the chances of consumers utilizing your brand. The most important factor is making a schedule and stick to it. Ultimately, coupons are used in order to gain new business and re-appeal to old customers. Utilizing coupons can increase your market area by targeting specific customers, products, or events. By delivering personalized promotions to your customers and hitting on target areas of interest, your brand increases it's influencing power and conversion rate. If you have any questions about how to start the design process with us, please feel free to give us a call or reach out via email and we will assist you on getting your campaign off the ground.