A brand for a company is like a reputation for a person.
You earn reputation by trying to do hard things well.
- Jeff Bezos
MARKETING ON A HIGHER LEVEL
Brand consistency is an important tool to take your marketing to the next level. When your brand is at this level, you are no longer trying to convince consumers to stop by your store and buy your product. Your company's branding is so synonymous with your product experience, that the moment a consumer sees your logo, they are already thinking about making their next purchase from you. DMS Color is ready to assist you in achieving this level of brand consistency.
FEEL MORE DEPENDABLE
When companies send different messages to their consumers, they cause them to form conflicting thoughts about their brand. If you appear inconsistent in your messaging, you will present the appearance of inconsistent work. Or at least make a consumer think twice before doing business with you. If you have a social media presence that is silly and cuts up, but you have plain packaging and serious advertising, it can confuse consumers and leave them feeling distrustful of what to expect when interacting with your company. If your print materials are produced with stretched logos, low-resolution images, varying grades of paper – you will also present an inconsistent image to your customer. Further putting doubt in their mind about your product.
GAIN CONSUMER'S TRUST
Brand recognition is about letting your customers get to know your brand on a personal level. It's not just about getting your name in front of them. It is generally agreed that purchasing is tied to emotion more than practicality. You have to engage your potential customers on an emotional level in order for them to trust your brand. Brand consistency is a part of how that trust is built. The second part is delivering a dependable experience to your consumer with a favorable outcome. This allows them to become comfortable and more likely to return and purchase again.
DMS Color will help you develop a trusting relationship with your clients through brand consistency. We plan on building that kind of relationship with you by delivering a high-quality product that yields consistent results for you and your brand. We will help by ensuring that all of your printed material are consistent with the message you want to convey from your brand's packaging to printed brochures. DigiFLO, our proprietary software, will enable your company to always have consistent collateral in the field. Whatever your needs are, DMS Color can help.