If you are a member of a sales team, using the Internet to make your job easier, more convenient, and more profitable is a must.
One way you can do precisely that is to create your sales collateral using online printing. Online printing gives your team a way to create, manage, and order your sales collateral – including books, binders, and magazines – with speed, precision, and flexibility.
Instead of going through the time-consuming (and expensive) process of working with a local printer, you can have your collateral at your fingertips.
Here’s how it’s done.
Creating Books and Binders On Demand
Online printing gives you the options you need to create a sales book or binder from scratch, when you need it. All you have to do is upload your information into a central control panel and work with us to create a layout, the overall look and design, and other details (like size, type of binding, etc).
Once you have your info uploaded, you can pick which documents and PDFs you want to include in a particular book or binder. These are then sent into the system and submitted for production – then shipped to you when they are completed.
You can even insert additional PDF files when needed to completely customize a piece, which is priceless for tailoring an approach to a specific client.
Using Variable Printing for Field Associates
Variable printing- the ability to customize the actual content of the material as you go – is integral to the process and helps you build powerful and polished sales magazines and other high-end collateral that says exactly what you want it to.
For example, you spend a fair amount of time customizing a book to each sales associate. The paragraph on page 13 contains localized data for that sales associate and requires manual intervention today. With DigiFLO (our Marketing Asset Management System) – we can automate this entire process and format the user inputted text to match the overall presentation.
See the image below for an example of user-captured text in the middle of a paragraph.
Sales associates, with online printing, have a way to produce exactly what they need, when they need it – giving them a powerful way to influence and sell.
Learn more about online printing and how these game-changing solutions can amplify your sales team’s abilities to win in the field.