If you’re not using a print partner as a part of your marketing plan, you’re missing out.
And here’s why…
You’ve probably heard, a consumer needs to “hear” your brand’s messaging seven times, seven different ways before they will make a purchase. And while that may seem easy with the variety of media options at our disposal, brands are also competing against more messages than ever.
Push notifications, magazine ads, display ads, billboards, and even this blog are all forms of marketing people encounter every day. And, on any given day, a person can be exposed to thousands of ads.
So how can you differentiate your company? By adopting a healthy marketing campaign.
Instead of listing out five ways you can get your logo in front of customers, this post will focus on five unique ways having a print & packaging partner can give you a healthy marketing campaign.
Picture this, you’re on a long drive and there’s nothing but trees and fields. If you’re familiar with these kinds of drives, you’ve probably seen one of those old barns (the kind that has started to wither away). However, on this one, a big yellow sign that says, “Should’ve used YellaWood.”
*If you’re not familiar, YellaWood is pressure-treated pine that prevents termites.
Of the millions of dollars companies spend on marketing, this simple (and relatively cost-effective) campaign increased ROI by 162%. What did it take? Creativity and strategically planning the perfect opportunity to present itself to the customer. Oh, and a print partner to bring it to life. 😊
2. Promotional Items
In mid-June, some of our team members attended a conference. One of the unexpected takeaways was the power of finding unique promotional items.
You will always have the staples—pens, t-shirts, and stickers. And sometimes, those might be perfect. However, to find a unique promotional item, you need to look at your audience. Then, find a way to incorporate your company’s differentiators.
For example, we wanted to create sample packs for attendees with packaging needs. These packets would include labels, stickers, raised foil boxes, postcards, and our catalog. Since we would be handing out a lot and conferences were already hectic, we wanted to ensure the following:
- There would be no confusion where the products came from
- They would be kept together (and in good condition) until they were brought back to potential customer’s offices
To achieve this, we decided we would also be giving out bags. Step 1 complete.
Next, we capitalized on our largest differentiator—foil. Since we couldn’t print our award-winning foil directly onto a bag, we knew the same message would be communicated with a metallic material. The rest was history. Step 2 complete.
When we got to the show and started handing out some of the shiniest bags you’ve ever seen, it wasn’t long before people were asking to learn more about us and telling their friends to do the same. By the end, even the conference organizers wanted our promotional items.
As a licensed ASI member, we have access to over 15,000 promotional items. From portable chargers to the world’s best pizza cutter (and everything in between)—if you’re in the market for unique promotional items, this print partner is prepared to help!
3. Direct Mail Campaigns
In a study compiled by SmallBizTrends, “the response rate to direct mail pieces is 3.7 percent, as opposed to 2 percent mobile, 1 percent email, 1 percent social media, and 0.2 percent internet display.”
With the advent of social media and the internet, businesses have been able to create and launch ads within a matter of hours—completely disrupting the traditional advertising industry. However, with other industries flocking to mediums such as Facebook, it’s left other avenues (such as Direct Mail) open.
So open in fact, the U.S. Postal Service cited that 84% of Millennials actually take the time to sort through their mail. And, as a result of an engaged audience, the average ROI for direct mail campaign can range between 18-20%.
Here is where having a print partner can come in handy:
Step 1: Audience
If you already have a database you would like to mail to, simply provide a CSV file with all the variable data information that will be merged into the campaign creative (name, address, additional info).
For those wanting to send a campaign to a new audience, our brand specialists can work with you to acquire new leads based on your target demographic.
Step 2: Design
Now that you know who will be receiving your message, it’s time to create it.
Our team of in-house designers can help turn your brand’s messaging into a direct mail campaign geared toward results. With attention-grabbing call-to-actions (CTAs), our designers make sure your piece not only looks good but entices readers to take the next step.
If you already have a design, perfect! We will ensure your files are set up to give you the best results for our digital printing methods. And, if you want, we can still incorporate any of our raised foil and varnish embellishments.
Step 3: Print
As a full-service print and packaging company that specializes in the cannabis market, we have the expertise to bring your ideas to life. And, with our digital print technology, we can ensure your campaigns are executed correctly and at the highest quality.
And, since our embellishment capabilities are also digital, we can personalize your message with a variety of color foil options and varnish—without any dies! (Saving you thousands of dollars).
An example of a direct mail campaign with raised holographic variable data. This look can be achieved with DMS Color as your print partner.
Step 4: Mail
To give our client’s the best quality, at the best prices, we also have an in-house shipping team. This team ensures your mailers meet the post office’s requirements and you are receiving any discounts possible (such as pre-sorting).
4. Engage the Customer’s Senses
With traditional print, you can be limited to what the reader sees on the page. However, with our raised foil and varnish technology, we print textures people can feel.
Imagine this, you’re sorting through a stack of brochures and as you’re glancing over each one, your thumb brushes over a smooth texture. On a second look, you see a design with raised details printed on top of a layer of holographic foil. Had this brochure been printed flat, your brand could have gone unnoticed. As a dedicated print partner, we can provide recommendations and tips for making the most out of your marketing collateral.
Read more about the benefits raised varnish has to offer.
5. Activate Brand Enthusiasts
In business, there’s a principle called the 80/20 rule. For those that don’t know, this means that 80% of your business comes from only 20% of your clients. Crazy, huh!
Though this might seem scary, it can also be used to advocate for your brand.
For the 20% of customers that purchase from you regularly, consider giving them a gift with their next purchase. Small items like stickers or decals are often used on daily objects such as water bottles, phones, or even vehicles and are the ultimate expression of someone recommending your brand.
And do you know what print partner can create stickers, labels, and decals? If you guessed DMS Color, you’re right.
Take Apple for example, with the purchase of any of their products, shoppers receive two stickers. These stickers are only available by purchasing an Apple product. This means that users who associate the brand as a representation of themselves will place them where it gets the maximum visibility—potentially reaching thousands of people for mere cents. Genius, right?
How it All Comes Together
With all the different options for marketing and advertising, be sure you’re using a variety of mediums to create a healthy marketing campaign. By incorporating a knowledgeable print partner in your campaign, you’re opening your brand up to the possibilities for new and engaging ideas.
If DMS Color is that marketing ally, we can help clients organize their marketing collateral with DigiFLO—keeping all assets in one place.
Contact us today to see how we can help elevate your brand.